Joe Election
So, much has been said about Joe Six-Pack and the newly famous Joe the Plumber but convenient store chain 7-11 actually conceived of an ingenious promotion to use Joe to predict the election. In this case, a cup of joe. The idea is quite simple, 7-11 created red coffee cups with McCain’s name on them and blue cups with Obama’s. They then track the cups that their customers are selecting on a nationwide map on their 7-Election.com web site, which even allows consumers to view results by state. Even more remarkable, the results of this poll were within 1% of actual results in 2000 and identical to final results of the 2004 election. Guess Joe really does play a big role in this year’s election.
Tags: crowdsourcing, interactive, politics
This entry was posted on Thursday, October 16th, 2008 at 3:41 pm and is filed under Campaigns, crowdsourcing, Interactive Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
