The Traditional Media Fixx
I live without a television, insisting instead on watching shows and movies (both old favorites and newer flops I get suckered into viewing) on my trusty desktop. Lamentable, I know, but I am still privvy to the sometimes not-so-wonderful world of traditional advertising.
Namely, the dreaded Saved by Zero campaign for Toyota.
This article in AdAge and blog post on Marketing with Meaning explore how repetition of TV ads are leading to negative shares in the minds of consumers.
Hate to say we told you so, but the extraordinary thing here is the vehemence of the backlash against Saved By Zero that has been swarming 2.0 communities like Facebook and inspiring brilliant parodies like this on Youtube.
All I can say is One Thing Leads to Another.
*note: may all who recognize that blasted jingle bask in my numerous Fixx references. Be on your way.
This entry was posted on Tuesday, December 2nd, 2008 at 3:52 pm and is filed under Campaigns, Consumer Insight. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
