I Feel You
Though where and how I exactly found this currently evades me, I have become instantly smitten with I Feel NYC. Created by Andy Whitlock (creative strategist at Poke), it’s a thoroughly scrumptious interactive Google map that calls out great activities based on your mood. Feeling salacious? Check out Bar on A for a burlesque show every Sunday night. Ready to take on a gladiator? Take a run across the Brooklyn Bridge. Though the recommendations may seem a bit mundane, remember this is a Beta version. Better yet- the site will soon function without admittedly clunky invites and begs for collaboration from friends.
What truly appeals to me about this effort is not that it points out hotspots in an uberfunctional fashion that actually MATTERS (rather than high reviews or recommendations), but that it reflects how expectations have shifted. It’s not enough to know where to go when you can get a personalized recommendation based on how you feel.
This focus on the touchy-feely stuff goes far beyond Whitlock’s worthy effort, however. He confesses to being inspired by Musicovery, a streaming music site that fashions playlists based on your mood and genres of choice. But there’s an even slicker mood-friendly music option that keeps me inspired- Moody, a delectable gem of an iTunes widget that allows me to tag songs based on how they make me FEEL.
That’s the glorious thing about songs- they link directly with the most primal human experiences, and elicit a range of reactions. We’re a rabble of music-hungry fiends, so it’s no surprise the Mr Youth team came up with a Facebook application for the Xbox game, Lips, that allows users to update their status with a clever song title based on their mood.
Check it out here.
This entry was posted on Tuesday, January 6th, 2009 at 6:24 pm and is filed under Consumer Insight, New Media, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



