Grown Up Thinking

Naughty AND Nice

Dirty Durex

Now THIS is how to take traditional media and make it viral. Truly effective in it’s simplicity, playfully salacious without being offensive. What really makes this for me? The squeaks. The creative team must have watched this 5 times in a row last week. Props to Durex for having the cajones & Superfad for the execution. 

See outtakes here.

2 Responses to “Naughty AND Nice”

  1. February 20th, 2009 at 12:13 pm

    Christopher Ayres says:

    This is perfection. The outtakes are my favorite.

  2. February 23rd, 2009 at 2:43 pm

    Matt McGee says:

    I will never look at ballons the same again. haha

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