Comments on: You can’t clone Tiger and Peyton http://www.grownupthinking.com/index.php/2009/03/13/you-cant-clone-tiger-and-peyton/ Fresh ideas for connecting with the new consumer Thu, 19 Aug 2010 21:36:37 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Jolie O'Dell http://www.grownupthinking.com/index.php/2009/03/13/you-cant-clone-tiger-and-peyton/comment-page-1/#comment-51 Jolie O'Dell Mon, 23 Mar 2009 19:01:35 +0000 http://www.grownupthinking.com/?p=391#comment-51 Good post; does anyone have solid metrics on what celeb endorsement does for 1) moving product and 2) brand affinity (not awareness) among different target demos? Personally, I go by the numbers on this question... Good post; does anyone have solid metrics on what celeb endorsement does for 1) moving product and 2) brand affinity (not awareness) among different target demos?

Personally, I go by the numbers on this question…

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