Tide is aTwitter
More and more companies these days are leveraging the enormous power of social networking to make a meaningful impact on their consumers, all the while boosting their brands with some positive buzz. I was impressed recently when Tide pitted a slew of companies against one another in a vintage tee selling competition. All tees sold benefitted the Tide Loads of Hope program which helps communities hit by natural disasters. With the help of Twitter and Facebook, over 2,000 tees were sold in just under 4 hours. Merging the power of social networking along with buzz-worthy creativity not only allowed Tide to get a major PR boost but also helped to instill the brand’s image with a very valuable message of hope, optimism and giving back. (Hey, I bought a green one.) In case you wanna plunk a cool 20 bucks down for a good cause, you can grab your own vintage tee here.
Tide Loads of Hope is much more than just t-shirts, of course. Over the past three years, the prominent mobile laundry program has traveled to cities in need and washed over 35,000 loads of laundry for over 20,000 families including victims of Hurricane Katrina, the Southern California Wildfires, the Iowa floods, and most recently for Hurricane Gustav and Hurricane Ike.
Now who’s gonna do MY laundry?
BTW, thanks for the tip, Coolhunting!
This entry was posted on Monday, March 16th, 2009 at 5:05 pm and is filed under Campaigns, social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
