Time to Make the Donuts
Taking cues from both the Champion Hoodie Remix contest and the current trend of food personalization (including granola, chocolate and even tea), Dunkin Donuts launched a contest this week that challenges people across the country to create their own donut for the chance to win $12,000 and to get their tasty treat produced. Just more proof on how customization really is king.
Tags: advertising, Consumer 2.0, customization
This entry was posted on Friday, April 3rd, 2009 at 1:32 pm and is filed under Campaigns, Consumer Insight. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
