Building a Better B(r)and
It’s no surprise that most creatives are obsessed with music. From finding the perfect track to make a TV spot iconic to creating unusual (and genius) pairings to pay homage to the individual spirit of a classic brand, we LIVE music. Why? Because it fuels our ideas. Period.
Some musicians just GET branding (like Trent Reznor, who, in my eyes may just be the Bogusky of the music biz), but now, even the less web-savvy can measure their buzz using RockDex, an innovative site built to search Myspace, blogs, YouTube, music sites and more for info about any budding band (and those well on their way to complete world domination).
Other reading/exploring for my fellow music fiends:
Social Music: 5 Essential Tools for Marketing Your Band by Jennifer Van Grove (who also inspired this post- she’s a woman of my own rock-wizened heart, I tell ya)
The always insightful Ruby Psuedo’s post on how youth align certain brands with music, and the further exploration of those affiliations.
And Sleevage.com, a delicious little piece of blog heaven on album cover design. Well, just because.
EDIT: More music-related delightfulness- http://www.hypetape.com/. Hype Machine & Mux Tape hooked up and made one sassy baby. Thanks, J!
This entry was posted on Tuesday, April 28th, 2009 at 5:52 pm and is filed under Random, social media, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
April 28th, 2009 at 6:42 pm
And here I thought *I* was the “Bogusky of the music biz”