Grown Up Thinking

Coincidentally, I came across two interesting videos in the same day from two of my favorite bands. Both featured the bands’ original music, each done in a different way but with both it was clear, the fan was in charge.

I first came across this video featuring Death Cab for Cuties’ Little Bribes. The video is a beautifully done combination of still photos and motion video and was created by a fan with no association to Death Cab. So, without spending a dollar, Death Cab has a professional quality video created promoting their music, perhaps better than they could have done themselves.

The second video I came across featured Bloc Party’s Ares (Villains Remix). Bloc Party was involved in the creation of this video. Bloc Party saw the power of crowdsourcing and including their fans in the creation of the video so they created the video using entirely fan shot footage, mostly from mobile phones at concerts.

Both videos illustrate how media has changed from a one-way communication channel to an open platform where individuals can assert their influence and express their passion. Smart brands (or bands) like Bloc Party understand the need of consumers to be involved deeply in things they are passionate. They understand how bringing them in not only deepens those relationships with their core fans but gives them an authentic, powerful voice that showcases the passion of their fans to others.

This entry was posted on Friday, May 22nd, 2009 at 10:21 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.