Grown Up Thinking

Sweeeeeeet Tweeeeeeet

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Conan’s an admittedly with it dude, and his happy inclusion of the oft inane tweets from celebs has permeated the Tonight Show over the past two weeks. The proverbial social media bar, however, has just been raised.

In addition to promoting a Twitter handle, @Tw1tterTracker, the Tonight Show just launched a dedicated microsite that aggregates all tweets from staffers in one thoroughly hilarious place. The site also gives visitors the chance to subscribe to various RSS feeds and follow other TS handles.

Frankly, it’s a tongue-in-cheek take on the sometimes all-too transparent tendencies celeb megaTweeters often display while offering Tonight Show fans the chance to easily consume curated content on a single page.

So what do YOU think about star Twitter fiends? They comprise more than 75% of the top followed Twitterholics. Is this just another example of how the idea of celebrity is evolving, from more mysterious icons to real people anxious to assert their own voice in the digital sphere? Is this trend another extension of how Consumer 2.0 is changing the way even the entertainment industry functions, or is it just plain annoying?

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