Recession Rebrand
Words, words, words. Adding value for consumers has always been an awesome thing. But an increasingly large flock of factors have nearly made it mandatory. Evolving a brand’s message and positioning is a sure sign of actively listening and relating to its customer base. And it starts by prioritizing substance over style. So let us weather the storm with a newly refreshed lexicon, shall we?
Source: PRSA
Tags: Consumer 2.0, economy, Trends
This entry was posted on Wednesday, July 1st, 2009 at 12:48 pm and is filed under Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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July 2nd, 2009 at 10:34 am
The terms of engagement have definitely changed. Love this chart.
July 6th, 2009 at 10:57 am
Thanks for sharing this. Wow, how we have shifted our values today.
July 30th, 2009 at 3:28 pm
Great insights - totally agree.
December 20th, 2009 at 1:14 am
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