Grown Up Thinking

A recent video response by Kristina, a 21-year old student on the topic of communities working with brands, seemed to touch on so much of what Mr Youth has found to define the new consumer. While older generations might question the placement of advertising into personal blogs and You Tube channels, Consumer 2.0 struggles to see how this is any different then attempting to bombard them with a brand’s message via traditional channels. Kristina identifies how much more contextual and relevant marketing via peers and communities is. She explains how off putting “shoving commercials down our throats is” and how brands who take the time to think through ways to engage them and “work with them” have a much better grasp of how to positively communicate with their generation. Marketers could learn a lot from this 21-year old.

Tags: advertising, Youth Culture, youth marketing, YouTube

This entry was posted on Thursday, July 30th, 2009 at 6:26 pm and is filed under Consumer Insight, New Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.