Customization for the Prepster in You
Though my own style proclivities veer more closely to the moody (frequently opting for the trifecta of black+booties+tousled hair, like this lovely lady), I found this great interactive-slash-mobile campaign for Ralph Lauren on PSFK today that might have me wearing a rugby shirt faster than you can say “sassy sartorialist.”
The long & short of it: consumers are given the chance to fully customize a Rugby jersey using either a free iPhone application or using a touchscreen window display at the Ralph Lauren store in Greenwich Village. Buy it, share it, post it to Facebook- it’s up to you. Finally, try it on for size by dropping your own photo into the image, and submit it to a public gallery.
Ultimately, it’s a great example of how brands can use mobile to drive to retail in an innovative way while giving fashion-friendly fans the chance to make a statement in fully personalized gear using technology.
This entry was posted on Thursday, September 10th, 2009 at 4:56 pm and is filed under Campaigns, Experiential Marketing, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
January 28th, 2010 at 12:14 pm
Good blog. I got a lot of effective info. I’ve been keeping an eye on this technology for awhile. It’s intriguing how it keeps changing, yet some of the core elements remain the same. Have you seen much change since Google made their most recent acquisition in the area?