Got Couture? Netflix It.
In yet another chapter of recession-morphed retail, Rent the Runway is proving you’re either in or out…of the mailbox, that is. For most people, $3,000 couture dresses are simply out of the budget. Rent the Runway is striving to change that by offering high-end, in-season fashions as easily accessible as your Netflix queue. A bold new twist on Cinderella’s fairy godmother, that priceless Proenza Schouler gown can now arrive just in time for the ball directly to your front door! The $50-$200 price tag includes a return envelope and dry cleaning is even included.
Time will ultimately tell how the newbie service pans out. The New York Times reported on some of the potential shortfalls, namely keeping up-to-date with the current fashions. (Is that last season? The HORROR!) But ultimately, I think this is a sweet valuable service for chicas who want to live like a frugalista princess until the stroke of midnight…or until the UPS guy shows up, I guess.
Tags: Fashion
This entry was posted on Monday, November 9th, 2009 at 4:28 pm and is filed under Technology, Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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November 10th, 2009 at 11:05 am
They’ve been doing this across the pond for a while. Sadly when I rushed over to sign up today I found that they are only offering a waiting list now.. boo hoo