More Proof That Consumers Are Evolving
Much like Dave Carroll and his 2008 plea to United Airlines to fix the guitar they busted, Freya Svensson has turned to song (and YouTube) to air her concerns about customer service with a huge brand (this time, it’s Volvo).
Instead of writing an angry letter, consumers will now write scathing blogs posts. Instead of asking to speak to the manager, they’ll turn to their social networks. Thankfully, these examples show less vitriol and far more humor, but act as a definite heads up for brands to listen and respond.
Tags: Consumer 2.0, funny, viking mom, volvo, YouTube
This entry was posted on Friday, December 4th, 2009 at 1:54 pm and is filed under Consumer Insight. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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