Open the Presents and Gather Around…Facebook
The holiday season is about spending time with family and friends, eating delicious high-calorie food, and reflecting on the previous year. Although Grammy and Grampa may be used to opening presents around the fire, it looks like Facebook may be changing that tradition. With over 60% of Facebook users over age 26 (including 12% over 45 years old) and 350 million users in total, it’s no surprise that Facebook was the most visited website this past Christmas.
According to web analytics company Hitwise, Facebook was the number one visited site on Christmas Eve and Christmas Day. This is the first time in Facebook’s history that it has reached that number one spot.
Since the site started in 2004, Facebook has transitioned from a digital ‘hang out’ for college students to its own robust business, changing the way people and businesses communicate. The site has become a snapshot of personal digital archeology, logging every feeling, event and picture through status updates, events and media. Facebook is at the forefront of a larger societal shift in how we communicate and learn, and will continue to push for a more social and connected world.
Don’t be surprised this year when you log on to Facebook to wish your friends Happy Holidays and receive a Poke from dear, sweet Grammy herself.
Tags: analytics, christmas, facebook
This entry was posted on Tuesday, January 12th, 2010 at 11:07 am and is filed under New Media, social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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January 12th, 2010 at 6:19 pm
Great write-up.
After our traditional Italian feast with presents scattered around, we all had our laptops open. I was checking advertising blogs (such a nerd), but most of my family was discussing and executing their latest Mafia Wars moves on FB. I remember when we used to play scrabble and occasionally bickering over who shook the table with jenga. Oh the memories…
-Dan Higgins
February 13th, 2010 at 3:06 pm
All I want to do on Facebook is keep up with friends and relatives to see how they are getting along with life. Every time I go to someone’s FB page their pages are just inundated with Farmville, Fish, Parks, Mafias, I sent you this gift, now send one back et al ad nauseum. Not all of us want to play these games, so …why can’t FB find a way to keep us from having to see this crap? They can redo their pages to include this. All I want to do is keep up with friends, and see how they are doing, not wade through the FB incited drivil! FACEBOOK, ENOUGH IS ENOUGH!
March 27th, 2010 at 8:44 am
Heya, this is one amazing article! Thank you for posting this. I was trying to find for a site that has this kind of info. I just adore farmville! Lucky I found this one! I’ll be dropping by here again for sure!