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	<title>Comments on: IHOP Gets It Right in Web 2.0</title>
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	<link>http://www.grownupthinking.com/index.php/2010/02/23/ihop-gets-it-right-in-web-20/</link>
	<description>Fresh ideas for connecting with the new consumer</description>
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		<title>By: @dugger</title>
		<link>http://www.grownupthinking.com/index.php/2010/02/23/ihop-gets-it-right-in-web-20/comment-page-1/#comment-602</link>
		<dc:creator>@dugger</dc:creator>
		<pubDate>Tue, 02 Mar 2010 01:38:52 +0000</pubDate>
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		<description>its a bit redundant. they have the promotion called out on the ihop.com site so if thats a consumer facing channel facebook connect would have done the trick</description>
		<content:encoded><![CDATA[<p>its a bit redundant. they have the promotion called out on the ihop.com site so if thats a consumer facing channel facebook connect would have done the trick</p>
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		<title>By: Stuart Foster</title>
		<link>http://www.grownupthinking.com/index.php/2010/02/23/ihop-gets-it-right-in-web-20/comment-page-1/#comment-594</link>
		<dc:creator>Stuart Foster</dc:creator>
		<pubDate>Wed, 24 Feb 2010 13:40:14 +0000</pubDate>
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		<description>I think the real question becomes this: Why bother with the microsite at all? Couldn&#039;t you just house it on the Facebook page or off the IHOP website?</description>
		<content:encoded><![CDATA[<p>I think the real question becomes this: Why bother with the microsite at all? Couldn&#8217;t you just house it on the Facebook page or off the IHOP website?</p>
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