ChatRoulette: The Wild West… Until Now
From outlandish one-on-one encounters to themed bar nights, ChatRoulette has swept the nation with its unapologetically uncensored take on the classic internet chat. Marketing types around the world held their breath wondering who would be the first brand to tap in to the 500,000+ unique users per day.
And the winner is…. French Connection. The international clothing brand has launched a ChatRoulette competition challenging participants to use the service to seduce a woman in exchange for a $250 voucher. Risky move for an international brand, considering the proliferation of shady stuff going down on the site. But foolish or not, they’ve been getting a lot of coverage for being the first.
Only time will tell if ChatRoulette can become a useful tool in the marketer’s arsenal. Thoughts?
Tags: chatroulette, social media, Technology, Trends
This entry was posted on Tuesday, March 9th, 2010 at 2:15 pm and is filed under Campaigns, Consumer Insight, Interactive Marketing, New Media, social media, Technology, Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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