Oscar Gold for ‘Logorama’
I’m a gigantic geek for the Academy Awards every year. It’s like my Superbowl. I wonder if my parents got worried when I was throwing Oscar parties in my basement at age 5? Well, in all of my years as an avid enthusiast for all things film, I must admit that I never thought twice about the Best Animated Short Film category. Imagine my delight when I noticed 2009 winner Logorama, a short 16-minute feature consisting of a plot built with over 2,000 (!!!) different logos. They’re all there: Ronald McDonald, Mr. Pringle–even the MGM Lion in what is certainly a vivid, eye-popping display created by the French collective H5. I’m a true nerd enthusiast for the strategy, artwork and beauty of logos and branding, as are probably most of us creatives here at Mr Youth. This is like logo porn for a design dweeb rockstar like me. The plot is a bit all over the place; nearly every natural disaster occurs throughout its duration–including an Xbox earthquake! But I think it’s a fascinating look out into our branded world. Sure, we’re inundated with literally thousands of logos everyday. But I doubt most consciously think about the emotional connections (good or otherwise) that they have with these brands–or wildly imagine how the filmmakers anthropomorphize these iconic logos that literally weave in and out of every moment of our lives. You can catch a glimpse of the trailer below or shell out a mere $1.99 to purchase the film on iTunes. Kudos to these masterful directors on a well deserved win at the Oscars. And kudos to this year’s Oscars for validating my increasingly overwhelming geekdom.
Logorama by H5 from Grafik Magazine on Vimeo.
This entry was posted on Wednesday, March 10th, 2010 at 9:32 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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