Too Big for TV?
There is substantial controversy about an ad that was to be aired on Fox and ABC featuring ‘Cacique,’ plus-sized fashion retailer Lane Bryant’s new line of lingerie. According to reports, Fox thought the ad to be too “risqué” and showed excessive cleavage, banning the ad and renouncing its prime time broadcast during Dancing with the Stars. Lane Bryant says that this act is a discrimination against full-sized women, noting that Fox ran Victoria’s Secret commercials (with equally scantily-clad but substantially thinner-thighed women) at the same time the Cacique ad was supposed to air.
And people are talking, in coffee shops, blogs and news reports across the country. Was it right for ABC and Fox to shun the full-figured femme fatale in the spot? Isn’t it more offensive to deny Lane Bryant the air time than to permit such a “risky” ad run?
Tags: http://www.huffingtonpost.com/2010/04/23/lane-bryant-lingerie-comm_n_549680.html, http://www.nypost.com/p/news/local/brooklyn/banned_ad_ebQ3Py9fhAuT9k4CeFKixI
This entry was posted on Thursday, April 29th, 2010 at 11:33 am and is filed under Campaigns. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
April 30th, 2010 at 1:43 pm
It’s only “risky” because people aren’t used to seeing more “real” shaped women on TV. We’re desensitized to the type of models used by most advertisers, including VS. Though I do have to say, VS has some busom-ful commercials.. it’s just busoms on skinny chicks.
May 4th, 2010 at 2:09 am
There are a lot of minors watching tv everyday and if we don’t make a move in preventing these explicit contents to be watched by our kids, we will be in big problem in the near future… it’s just right..
May 4th, 2010 at 1:14 pm
The ad was much tamer than the vikysex ads that are on TV a lot of the time. I don’t see why the networks refused to air it.