Grown Up Thinking

Looks like the Apple/Adobe “feud” just got a lot more interesting. Fresh off the heels of Steve Jobs’ condemnation of flash on the Apple blog, Adobe released a full page ad in the Wall Street Journal proclaiming its “love” for the computer giant.

While a traditional media play may seem contradictory for a brand whose product resonates most with the online crowd, the provocative ads demonstrate just how powerful the synergy can be between traditional and social campaigns. Already, there are thousands of blog posts dedicated to the subject, and the twitter-sphere is buzzing as the tech-savvy crowd rushes to choose sides.

Regardless of where your allegiances lie, the Adobe example demonstrates an important point for marketers: traditional and social needn’t be mutually exclusive. When executed strategically (with an inherent understanding of your target’s behavior), a traditional mass awareness play can be so powerful that consumers will willingly turn to social media to weigh in, amplifying your message exponentially. All you need to do is start the conversation, and let your audience take it from there.

Who are you rooting for, Apple or Adobe?

Tags: adobe, apple, flash, html5, Wall Street Journal, WSJ

This entry was posted on Friday, May 14th, 2010 at 12:58 pm and is filed under Campaigns, Consumer Insight, Interactive Marketing, New Media, Random, social media, Technology, Uncategorized, Word of Mouth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.