Grown Up Thinking

Just in time for the holidays, JetBlue has opened a posh boutique in Manhattan’s hip Meatpacking District…but you can’t buy anything there. The store is touting it’s exclusive line of travel products (The Flyer’s Collection) to help you cope with the oh-so arduous task of flying with “the other guys.” The jokester stunt is definitely eye catching. I would totally drop some dough on my personal favorites: the Marshpillow (a pillow made of marshmallow to help you cope with stress, hunger and comfort) and the Yumbro robot (dispensing friendly compliments and Terra Blue Chips. Holla!)

Feel free to pop over and browse the entire collection on 14th Street & 9th Avenue near the Mr Youth offices or check it out online on JetBlue’s Facebook page. Stunt marketing like this is nothing new, of course, but I commend JetBlue for not taking itself too seriously. When brands engage consumers in new and hilarious ways, people certainly take notice. Although my mother can’t buy me anything from this exclusive collection for the holidays, I’ll certainly accept a JetBlue flight (hint, hint).

Pull a Volkswagen. Create an engaging video from an amazingly simple (yet beautiful and playfully nostalgic) experiential stunt. When combined with a clean microsite & a fun UGC contest, this is the kind of work that gives me the warm fuzzies.

Go to TheFunTheory.com to see how all the parts play (and I DO mean play) together nicely.

Though my own style proclivities veer more closely to the moody (frequently opting for the trifecta of black+booties+tousled hair, like this lovely lady), I found this great interactive-slash-mobile campaign for Ralph Lauren on PSFK today that might have me wearing a rugby shirt faster than you can say “sassy sartorialist.”

The long & short of it: consumers are given the chance to fully customize a Rugby jersey using either a free iPhone application or using a touchscreen window display at the Ralph Lauren store in Greenwich Village. Buy it, share it, post it to Facebook- it’s up to you. Finally, try it on for size by dropping your own photo into the image, and submit it to a public gallery.

Ultimately, it’s a great example of how brands can use mobile to drive to retail in an innovative way while giving fashion-friendly fans the chance to make a statement in fully personalized gear using technology.