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	<title>Grown Up Thinking &#187; Experiential Marketing</title>
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	<description>Fresh ideas for connecting with the new consumer</description>
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		<title>Tidbits In The Ad-Mosphere: What We’re Loving Right Now</title>
		<link>http://www.grownupthinking.com/index.php/2010/10/14/tidbits-in-the-ad-mosphere-what-we%e2%80%99re-loving-right-now/</link>
		<comments>http://www.grownupthinking.com/index.php/2010/10/14/tidbits-in-the-ad-mosphere-what-we%e2%80%99re-loving-right-now/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 21:59:37 +0000</pubDate>
		<dc:creator>Haley R, Assoc. Account Executive</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[cool stuff]]></category>
		<category><![CDATA[Mr youth]]></category>

		<guid isPermaLink="false">http://www.grownupthinking.com/?p=1952</guid>
		<description><![CDATA[1. Smelling Like A Monster: With over 4.1 million views in just 6 days this adorable rendition of the Old Spice Man, brought to you by Grover, is a huge hit for Sesame Street fans of all ages. 2. Blimp Badge: Conan O’Brien’s comeback show on TBS is approaching, and east coast dwellers have a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.grownupthinking.com/wp-content/uploads/2010/10/haley.jpg"><img src="http://www.grownupthinking.com/wp-content/uploads/2010/10/haley.jpg" alt="" title="haley" width="340" height="212" class="aligncenter size-full wp-image-1954" /></a><br />
1. <a href="http://www.youtube.com/watch?v=zkd5dJIVjgM">Smelling Like A Monster:</a> With over 4.1 million views in just 6 days this adorable rendition of the Old Spice Man, brought to you by Grover, is a huge hit for Sesame Street fans of all ages.</p>
<p>2. <a href="http://teamcoco.com/blog/the-conan-blimp-now-has-its-own-foursquare-badge/">Blimp Badge:</a> Conan O’Brien’s comeback show on TBS is approaching, and east coast dwellers have a chance at unlocking a unique Foursquare badge for the occasion.  If you see the giant orange CONAN blimp overhead make sure to check in!</p>
<p>3. <a href="http://apps.facebook.com/starbuckscard/">Buying Starbucks for Friends through Facebook:</a> As the 100th My Starbucks Idea this Facebook application allows users to reload the Starbucks cards of their friends.  A great way to surprise, celebrate a birthday, or to pay that debt you owe…</p>
<p>4. <a href="http://www.diesel.com/sneakers/">Diesel Sneakers:</a> Buyer beware.  These shoes are “Not made for running.  (Great for kicking asses).”</p>
<p>5. <a href="http://instagr.am/">Instagram iPhone App:</a> This wildly popular photo app allows users to morph their casual photography into amazing images, and share with friends in the process.  Tapping into our egos, it also aggregates the most popular photos – challenging all 100k+ users to get their snapshots noticed.</p>
<p>6. <a href="http://www.skype.com/intl/en-us/features/allfeatures/facebook/">Skype 5.0 Hearts Facebook: </a>Remember when the social(media)ites were predicting a Skype/Facebook mash-up as part of Zuck’s big announcement?  Well the new groups took that crown, but the functionality of connecting Skype with Facebook has arrived anyway!</p>
<p>7. <a href="http://www.youtube.com/watch?v=lj-x9ygQEGA">Total Eclipse of the Heart Literal Version:</a> I just always love this and wanted to remind all readers that it exists.</p>
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		<title>JetBlue&#8217;s Hilariously Innovative Flyer&#8217;s Collection</title>
		<link>http://www.grownupthinking.com/index.php/2009/12/10/jetblues-hilariously-innovative-flyers-collection/</link>
		<comments>http://www.grownupthinking.com/index.php/2009/12/10/jetblues-hilariously-innovative-flyers-collection/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 18:21:06 +0000</pubDate>
		<dc:creator>Chris A, Design Director</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerilla]]></category>
		<category><![CDATA[JetBlue]]></category>
		<category><![CDATA[Pop Up]]></category>

		<guid isPermaLink="false">http://www.grownupthinking.com/?p=978</guid>
		<description><![CDATA[Just in time for the holidays, JetBlue has opened a posh boutique in Manhattan&#8217;s hip Meatpacking District&#8230;but you can&#8217;t buy anything there. The store is touting it&#8217;s exclusive line of travel products (The Flyer&#8217;s Collection) to help you cope with the oh-so arduous task of flying with &#8220;the other guys.&#8221; The jokester stunt is definitely [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-983" title="flyerscollection_jetblue" src="http://www.grownupthinking.com/wp-content/uploads/2009/12/flyerscollection_jetblue.jpg" alt="flyerscollection_jetblue" width="500" height="500" /></p>
<p>Just in time for the holidays, <a href="http://jetblue.com" target="_blank">JetBlue</a> has opened a <a href="http://www.jaunted.com/story/2009/12/9/01650/7679/travel/Jetblue+Opens+A+Store+In+New+York%27s+Trendy+Meatpacking+District" target="_blank">posh boutique</a> in Manhattan&#8217;s hip Meatpacking District&#8230;but you can&#8217;t buy anything there. The store is touting it&#8217;s exclusive line of travel products (The Flyer&#8217;s Collection) to help you cope with the oh-so arduous task of flying with &#8220;the other guys.&#8221; The jokester stunt is definitely eye catching. I would totally drop some dough on my personal favorites: the Marshpillow (a pillow made of marshmallow to help you cope with stress, hunger and comfort) and the Yumbro robot (dispensing friendly compliments and <a href="http://www.terrachips.com/news/jet-blue.php" target="_blank">Terra Blue Chips</a>. Holla!)</p>
<p>Feel free to pop over and browse the entire collection on 14th Street &amp; 9th Avenue near the <a href="http://mryouth.com" target="_blank">Mr Youth</a> offices or check it out online on JetBlue&#8217;s <a href="http://www.theflyerscollection.com" target="_blank">Facebook page</a>. Stunt marketing like this is nothing new, of course, but I commend JetBlue for not taking itself too seriously. When brands engage consumers in new and hilarious ways, people certainly take notice. Although my mother can&#8217;t buy me anything from this exclusive collection for the holidays, I&#8217;ll certainly accept a JetBlue flight (hint, hint).</p>
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		<title>How to Get Almost 2MM YouTube Views in 6 Days</title>
		<link>http://www.grownupthinking.com/index.php/2009/10/13/how-to-get-almost-2m-youtube-views-in-6-days/</link>
		<comments>http://www.grownupthinking.com/index.php/2009/10/13/how-to-get-almost-2m-youtube-views-in-6-days/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 17:12:08 +0000</pubDate>
		<dc:creator>Erica</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Experiential Marketing]]></category>

		<guid isPermaLink="false">http://www.grownupthinking.com/?p=812</guid>
		<description><![CDATA[Pull a Volkswagen. Create an engaging video from an amazingly simple (yet beautiful and playfully nostalgic) experiential stunt. When combined with a clean microsite &#38; a fun UGC contest, this is the kind of work that gives me the warm fuzzies. Go to TheFunTheory.com to see how all the parts play (and I DO mean [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.youtube.com/watch?v=2lXh2n0aPyw"><img class="alignnone size-full wp-image-818" title="Piano Stairs" src="http://www.grownupthinking.com/wp-content/uploads/2009/10/picture-3.png" alt="Piano Stairs" width="420" height="310" /></a></p>
<p>Pull a Volkswagen. Create an engaging video from an amazingly simple (yet beautiful and playfully nostalgic) experiential stunt. When combined with a clean microsite &amp; a fun UGC contest, this is the kind of work that gives me the warm fuzzies.</p>
<p>Go to <a href="http://www.rolighetsteorin.se/en/">TheFunTheory.com </a> to see how all the parts play (and I DO mean play) together nicely.</p>
]]></content:encoded>
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		<title>Customization for the Prepster in You</title>
		<link>http://www.grownupthinking.com/index.php/2009/09/10/customization-for-the-prepster-in-you/</link>
		<comments>http://www.grownupthinking.com/index.php/2009/09/10/customization-for-the-prepster-in-you/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 20:56:12 +0000</pubDate>
		<dc:creator>Erica</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.grownupthinking.com/?p=785</guid>
		<description><![CDATA[Though my own style proclivities veer more closely to the moody (frequently opting for the trifecta of black+booties+tousled hair, like this lovely lady), I found this great interactive-slash-mobile campaign for Ralph Lauren on PSFK today that might have me wearing a rugby shirt faster than you can say &#8220;sassy sartorialist.&#8221; The long &#38; short of [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-786" title="make-your-own-ralph-lauren-rugby-shirt-through-new-app-interactive-window-1" src="http://www.grownupthinking.com/wp-content/uploads/2009/09/make-your-own-ralph-lauren-rugby-shirt-through-new-app-interactive-window-1.png" alt="make-your-own-ralph-lauren-rugby-shirt-through-new-app-interactive-window-1" width="368" height="379" /></p>
<p>Though my own style proclivities veer more closely to the moody (frequently opting for the trifecta of black+booties+tousled hair, like <a href="http://chicisimo.com/hm-top-and-skirt-with-unisa-booties/">this lovely lady</a>), I found this great interactive-slash-mobile campaign for Ralph Lauren on <a href="http://www.psfk.com/">PSFK</a> today that might have me wearing a rugby shirt faster than you can say &#8220;sassy sartorialist.&#8221;</p>
<p>The long &amp; short of it: consumers are given the chance to fully customize a Rugby jersey using either a free iPhone application or using a touchscreen window display at the Ralph Lauren store in Greenwich Village. Buy it, share it, post it to Facebook- it&#8217;s up to you. Finally, try it on for size by dropping your own photo into the image, and submit it to a public gallery.</p>
<p>Ultimately, it&#8217;s a great example of how brands can use mobile to drive to retail in an innovative way while giving fashion-friendly fans the chance to make a statement in fully personalized gear using technology.</p>
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