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	<title>Grown Up Thinking &#187; 2009</title>
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	<description>Fresh ideas for connecting with the new consumer</description>
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		<title>Talking the Talk</title>
		<link>http://www.grownupthinking.com/index.php/2009/01/27/talking-the-talk/</link>
		<comments>http://www.grownupthinking.com/index.php/2009/01/27/talking-the-talk/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 17:12:09 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
				<category><![CDATA[Consumer Insight]]></category>
		<category><![CDATA[Random]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[micromessaging]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[slang]]></category>
		<category><![CDATA[Youth Culture]]></category>

		<guid isPermaLink="false">http://www.grownupthinking.com/?p=302</guid>
		<description><![CDATA[  I&#8217;m always interested in how language is influenced by changes in culture and technology. Trend Central recently published a good, albeit slightly flawed (etymology of pwn is way wrong, real one found here&#8230; thanks Matt) list of new slang for 2009.  As this list indicates, two themes are really making an impact on the words [...]]]></description>
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<p><img class=" " title="PWNED" src="http://www.pcgeeksonwheels.com/pwned%20copy.gif" alt="Talking the Talk" width="320" height="239" /></p>
<p>I&#8217;m always interested in how language is influenced by changes in culture and technology. <a title="trend central" href="http://www.trendcentral.com/WebApps/App/SnapShots/Article.aspx?ArticleId=7528" target="_blank">Trend Central</a> recently published a good, albeit slightly flawed (etymology of pwn is way wrong, real one found <a title="pwned wiki" href="http://en.wikipedia.org/wiki/Pwn" target="_blank">here</a>&#8230; thanks Matt) list of new slang for 2009.  As this list indicates, two themes are really making an impact on the words we use: the recession &amp; digital media.</p>
<p> </p>
<p>It will be interesting to see how the economic downturn continues to shape the ways we communicate and the language we use.  &#8221;Recession menus&#8221; are popping up all over New York City, and some are under very <a title="specials" href="http://www.winedanddined.com/2009/01/recession-specials-nyc-anniversary-specials/" target="_blank">dubious disguises</a>.  </p>
<p>One thing is clear: whether we&#8217;re talking about relationships or <span>macroeconomic </span>instability, the proliferation of micromessaging tools and platforms will continue to <span>augment </span>language and change standards of acceptability.  I&#8217;m still not sure I want to use &#8220;<a title="vadar" href="http://borkweb.com/story/phrase-origin-do-not-want" target="_blank">do not want</a>!&#8221; in my business emails yet, but given what we&#8217;re seeing I can&#8217;t imagine it will be long before such obscure terms and expressions gain mainstream use.</p>
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