Posts Tagged ‘analytics’
Open the Presents and Gather Around…Facebook
The holiday season is about spending time with family and friends, eating delicious high-calorie food, and reflecting on the previous year. Although Grammy and Grampa may be used to opening presents around the fire, it looks like Facebook may be changing that tradition. With over 60% of Facebook users over age 26 (including 12% over 45 years old) and 350 million users in total, it’s no surprise that Facebook was the most visited website this past Christmas.
According to web analytics company Hitwise, Facebook was the number one visited site on Christmas Eve and Christmas Day. This is the first time in Facebook’s history that it has reached that number one spot.
Since the site started in 2004, Facebook has transitioned from a digital ‘hang out’ for college students to its own robust business, changing the way people and businesses communicate. The site has become a snapshot of personal digital archeology, logging every feeling, event and picture through status updates, events and media. Facebook is at the forefront of a larger societal shift in how we communicate and learn, and will continue to push for a more social and connected world.
Don’t be surprised this year when you log on to Facebook to wish your friends Happy Holidays and receive a Poke from dear, sweet Grammy herself.
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