Drop the Tough

Thanks to the death of the retail music experience, the advent of totally self-published works by major artists, and the all pervasive presence of iTunes, it’s no surprise that bands have been challenged to rethink the way they release albums. But brand sponsorship? This is a new beast altogether.

Big beat Brits Groove Armada have teamed up with Bacardi Live to release an EP completely funded by the brand (and 100% free). What do you think- solution or sell out?

Thanks to Creative Review for inspiration. 

EDIT: Drummer Josh Freese takes freemium to eleven, baby. My favorite purchase perk? For $500, 15 lucky fans will float with Freese in a sensory-deprivation tank and get dinner at Sizzler along with the album.