Grown Up Thinking

Though I missed the Super Bowl entirely, I did manage to catch up on all of the ads after the fact thanks to YouTube’s glossy showcase of Super Bowl commercials: AdBlitz .

I diligently viewed every ad from all four quarters of the game, and have outlined here a list of all the ads that made me LOL. Which, if you caught my previous post, you know that is something of a rarity.

Here’s the rundown of the most LOL-worthy spots of Super Bowl XLIV:

1. Snickers: Game (featuring Betty White)
For whatever reason, I’ll watch pretty much anything that involves Betty White. She’s delightful. But this spot in particular had me howling like Tom Hulce in Amadeus. Delight turns to pure magic when Betty delivers her first and only line.

2. Vizio - Forge (featuring Beyoncé)
This spot is a close second in my book of LOLs. The real clincher for me is the YouTube Celebrity/Meme theme: particularly, David at the Dentist’s inclusion is nothing short of comic genius. I’m a sucker for traditional and new media cross-pollination!

3. Doritos - House Rules
Cute little kid shows us who’s boss. This LOL smacks you right in the face with some LOL-worthy sass.

4. Dodge Charger - Man’s Last Stand
This commercial epic and comic ode to any man who has lived with a significant other or experienced a serious relationship. As a guy who’s lived through both, I had to resist the urge to bust out my air guitar at the climax of this spot.

5. Kia Sorento - Big Game
This commercial harkens back to something many of us wonder as children- do our toys have thoughts/feelings? Oh, maybe that was just me? Anyway, this commercial brings to life some hilarious fantasies from our favorite childhood toys.

That’s a wrap! Hope you enjoyed Super LOL 2010 - feel free to post your own Super LOL list in the comments!

Social networking site, Twitter, seemed to steal the show during this year’s Super Bowl Sunday. The two major Twitter Super Bowl chat groups received hundreds of Tweets every minute throughout the night. While last year’s Super Bowl ads were blogged about shortly after they aired, this year’s had millions of people instantly display their feedback in 140 characters or less (as is Twitter’s maximum character count) thus providing an accurate and live pulse of the nation (check out this very cool interactive map that displays the most popular words Tweeted during the evening and from where they were sent).

And what better way for a brand to capitalize on this massive audience than having its Super Bowl ad stars Tweet to the masses. Pepsi’s PepSuber, E-Trade’s babies, and H&R Block’s Murray were among the characters who were Tweeting on game day. This type of social networking is proving invaluable for brands because of its impact and because it’s FREE! Because Twitter is an open dialogue it has the ability to connect with consumers more personally than TV spots and having grown over 600% in the last year, it can no longer be ignored by marketers.