Grown Up Thinking

You thought that your car could keep you safe from advertising as long as you ignored the billboards, but it’s 2010 now and it’s time for change! As we move into the next decade of technology, consumers can expect to see more integration between marketing, social media, and their daily commute.

Companies like Ford are coming out with new cars that will deliver popular mobile features to their navigation systems like turn-by-turn directions, streaming music, and Twitter. Google Maps will even start featuring paid advertising layered over existing billboards. This is big news for businesses like gas stations, restaurants, fast-food chains and hotels which will now have the opportunity to offer special discounts and promotions to drivers.

I don’t mind this new presence so long as there’s an added benefit for the consumer. Maybe while on vacation my navigation system could show me a promotion for a hotel discount, or let me know where to get cheap gas. Perhaps when I pull in to fill up the tank, a virtual billboard could remind me how much I’d love some McDonalds for the road (just so long as my Twitter doesn’t automatically post that I’m breaking my new year’s resolution.)

With a single evolutionary change to its search engine, Google has facilitated a major shift in user experience for finding, exploring, and purchasing music online.

The search giant has tapped leading social music platforms Pandora, iMeem, Lala, Rhapsody, and the recent MySpace acquisition, iLike, to provide intelligent music-related search results and legal downloads through the Google Music Search.

Search Google for an artist, album, song, or string of lyrics and you’ll be greeted with full-length previews of the music streamed from Lala.com or MySpace Music.

Google search results for "david bowie"

(more…)