Grown Up Thinking

There is substantial controversy about an ad that was to be aired on Fox and ABC featuring ‘Cacique,’ plus-sized fashion retailer Lane Bryant’s new line of lingerie. According to reports, Fox thought the ad to be too “risqué” and showed excessive cleavage, banning the ad and renouncing its prime time broadcast during Dancing with the Stars.  Lane Bryant says that this act is a discrimination against full-sized women, noting that Fox ran Victoria’s Secret commercials (with equally scantily-clad but substantially thinner-thighed women) at the same time the Cacique ad was supposed to air.

And people are talking, in coffee shops, blogs and news reports across the country.  Was it right for ABC and Fox to shun the full-figured femme fatale in the spot?  Isn’t it more offensive to deny Lane Bryant the air time than to permit such a “risky” ad run?