Posts Tagged ‘hulu’
Taking the You Out of YouTube?
YouTube has recently announced it will be revamping its site by focusing on ad-supported premium programming (a la Hulu) and completely separating the user-generated content that has long accounted for most of the site’s traffic. The redesign will now include four tabs for browsing: Movies, Music, Shows (all ad supported) and Videos (user-generated content.) I assume this change will definitely ruffle some feathers as the very content that built YouTube up to its current status as the #1 destination for video is largely being relegated to a digital ‘back shelf.’ One could argue that the site’s unique and personal feel will be lost in addition to bombarding end users with more and more commercials. On the other hand, promoting premium content and features (including the truly nifty “pop-out” and “dim the light” features of Hulu) could potentially add more quality and value to the site.
I’m anxiously waiting to see how YouTube will ultimately pull it off. I’m admittedly a fan of both sites for their very different approaches. But I would worry that taking the You out of YouTube would take some serious value out of the equation for the masses. The balance between the two will definitely need to be maintained to ensure that quality, content and utility end up benefiting consumers. Then it can truly be an advantageous relationship between people and advertising.
-
ABOUT US
The contributors of GrownUpThinking.com represent the vast and varied minds of Mr Youth, a NYC based agency committed to decoding the mystery of the new consumer and creating real conversations between brands and people.
-
SUBSCRIBE
-
Loading... -
SHARE
Categories
- Campaigns (27)
- Consumer Insight (35)
- crowdsourcing (7)
- Entertainment (21)
- Experiential Marketing (3)
- Interactive Marketing (18)
- Mr Youth News/ Work (4)
- New Media (26)
- Random (25)
- social media (66)
- Technology (41)
- Trends (50)
- Uncategorized (43)
- Word of Mouth (8)
Links
-
Archives
