Grown Up Thinking

McDonald’s Picadilly Circus

In a brilliant marketing strategy which integrates both on and offline tactics, McDonald’s Piccadilly Circus ad is the billboard of the moment. Tourists pose in front of the ad, which flashes various products that they can take pictures with to create funny souvenirs (think Leaning Tower of Pisa-ish). The pictures are then uploaded by users to Flickr, Facebook, YouTube, etc., as well as fan created pages. Surprisingly, McDonald’s comprehensive Facebook Page, has a small fan base and not as much interaction as you might expect. This simple, yet effective spin on traditional outdoor advertising is a sure-fire way to help develop that community of devoted burger lovers.