By now everyone is aware of the sensation Doppleganger week generated on Facebook, and a smaller buzz was created when a movement challenged women to change their status to the color of your bra to raise awareness for Breast Cancer. Both appear to have started organically.

Two new groups are getting viral traction on Facebook. The first one:  I’m With Coco, a group started to show support for Conan through the NBC debacle. The group, started up by artist Mike Mitchell,  is closing in on 1 million fans and has inspired a merchandise line featuring  a Shepard Fairey-esque image of Conan that Mitchell created.

The second meme of the month is “Can this Pickle Get More Fans than Nickelback.” It was inspired by the “Can this onion get more fans than Justin Bieber”, which had over 2-million fans before it was pulled down by facebook. This week, the Nickelback hating page reached their goal by netting more than 1,420,000 fans compared to Nickelback’s 1,413,167. The page continues to grow with pure viral pickle power.

Both social media movements have started small, but have resulted in big pay offs. Facebook is a tricky space. Their policies are ever-changing and they reserve the right to pull down pages that violate their terms. YET, if a brand approached this correctly, it could be a huge win. Conan could have put out a rally cry on the network and driven people to join a Facebook fan group, but a consumer did it instead. Who knows if there is some magic pickle man behind this viral effort. I’d put money on it that there isn’t, but you never know these days.

Back in November, a clam chowder joint’s viral stunt reported their sales tripled from a hoax campaign that put their billboard in the depths of the ocean. Damn, I’m getting hungry… gotta change my FB status.