Twitter has teamed up with Current TV  to allow viewers of the presidential and vice presidential debates to Tweet  their opinions and have them appear live onscreen, giving the TV audience unprecedented access to commenting on the nation’s political discourse.

These aren’t the days of 3 TV channels anymore. So why are some brands still acting like it is? You can’t just put out an ad and expect people to watch it. Today people get their TV online, with DVR or Tivo, on iTunes, or not at all. These days you have to grab people’s attention and intrigue so much that they choose to watch a brand’s message. These days it’s all about choice and interaction. Viewers need to be engaged or they’ll completely ignore the message. It’s been happening in politics for years. Young people have been tuning out because their voices weren’t being heard. Politics was old news in a modern world. But now with things like the YouTube presidential debates, candidates utilizing the web, CNN’s iReport, and now Twitter/Current TV’s debates, people are reengaging in politics. This is the “me” generation and it’s about time “they” realized it.