Posts Tagged ‘publish’
The Power of ‘Publish’ on a Generation
I grew up with a mouse and keyboard in my hand. Sure, I played Oregon Trail, competed with my brother and sister in computer games, and hung out every night on AIM. I grew up with technology as it was becoming social.
The power of social technologies has amplified the power of consumers. In the digital age, every individual has the opportunity to be an influencer. The ‘publish’ button has given us the power (and the responsibility) to be citizen watchdogs. While this capability has always existed through traditional in-person word of mouth, it is amplified by the power of social technologies. Little did we know the drastic change that was happening while we stared at our shining screens worried about our Ox mid-game on the Trail.
Needless to say, Generation Y has been at the heart of this change, and the Net Generation is not far behind.
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