Posts Tagged ‘skittles’
Tweet The Rainbow…
Few things in the 2.0 era have received so much buzz so quickly as Skittle’s recent social media effort. I logged on to Twitter yesterday to a literal hashstorm of all things Skittles. I realize people get excited about candy, but this was ridiculous. What was going on? Obviously I did what any responsible digital marketing professional would do–I went to Skittles.com.
Something wasn’t right–why did Skittles.com take me to Twitter’s search page with a little branded overlay on the top left? Where’s the flashed out, high res animated page loader? Where’s the ambiguously organized homepage with different content engagement opportunities? All I could see were different users’ tweets about Skittles. I clicked around the overlay, and was taken to….Facebook? This was something entirely new.
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