Grown Up Thinking

HBO’s new hit show True Blood, a show about vampires, just got renewed for a second season. The show was no doubt spurred by an innovative marketing campaign that took a lot of chances and is now reaping the rewards. Rather than a traditional approach of plastering showtimes and trailers in attempt to broadly reach as many potential viewers as possible, True Blood chose to focus on creating deeper engagements built around intrigue and buzz.

And what better subject to create an illusion of mystery around but vampires? HBO created a fake blood based beverage, vampire dating site and vampire blog all of which have a surreal feel causing the viewer to at least pause and think and most likely discuss with friends. Just as Vampires infiltrate and integrate with human lives, True Blood infiltrated the crowded consumer consciousness and is now likely integrated in many viewers’ lives.

Twitter has teamed up with Current TV  to allow viewers of the presidential and vice presidential debates to Tweet  their opinions and have them appear live onscreen, giving the TV audience unprecedented access to commenting on the nation’s political discourse.
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