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	<title>Grown Up Thinking &#187; volvo</title>
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	<description>Fresh ideas for connecting with the new consumer</description>
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		<title>More Proof That Consumers Are Evolving</title>
		<link>http://www.grownupthinking.com/index.php/2009/12/04/more-proof-that-consumers-are-evolving/</link>
		<comments>http://www.grownupthinking.com/index.php/2009/12/04/more-proof-that-consumers-are-evolving/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 17:54:50 +0000</pubDate>
		<dc:creator>Erica</dc:creator>
				<category><![CDATA[Consumer Insight]]></category>
		<category><![CDATA[Consumer 2.0]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[viking mom]]></category>
		<category><![CDATA[volvo]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.grownupthinking.com/?p=965</guid>
		<description><![CDATA[Much like Dave Carroll and his 2008 plea to United Airlines to fix the guitar they busted, Freya Svensson has turned to song (and YouTube) to air her concerns about customer service with a huge brand (this time, it&#8217;s Volvo). Instead of writing an angry letter, consumers will now write scathing blogs posts. Instead of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.buzzfeed.com/ashleytalong/viking-mom-hpz"><img class="alignnone size-full wp-image-966" title="picture-1" src="http://www.grownupthinking.com/wp-content/uploads/2009/12/picture-1.png" alt="picture-1" width="454" height="395" /></a></p>
<p>Much like Dave Carroll and his 2008 plea to United Airlines to <a href="http://travel.latimes.com/daily-deal-blog/index.php/smashed-guitar-youtu-4850/">fix the guitar they busted</a>, Freya Svensson has turned to song (and <a href="http://www.youtube.com/user/RusmackedVolvo">YouTube</a>) to air her concerns about customer service with a huge brand (this time, it&#8217;s Volvo).</p>
<p>Instead of writing an angry letter, consumers will now write scathing blogs posts. Instead of asking to speak to the manager, they&#8217;ll turn to their social networks. Thankfully, these examples show less vitriol and far more humor, but act as a definite heads up for brands to listen and respond.</p>
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